Library Marketing Management
Dates: November 10 - December 19, 2008
Times: Online asynchronous course using the Moodle course management system
Cost: $300
Instructor:
Christine Kujawa, MM, MS, Bismarck
Public Library
Intended audience: CPLA program
candidates; other librarians and information professionals needing training in marketing principles and
marketing their libraries.
Purpose of the course:To provide students with an introduction to basic marketing
management and how these principles apply in a public library setting. Topics
included are: understanding marketing management, internal and external audits,
analyzing marketing opportunities, developing marketing strategies, shaping the
marketing product and managing and delivering marketing programs. Upon
completion of the course the individual is expected to know the key components
of strategic and marketing plans. The individual will be familiar with defining
markets, adapting markets, building customer satisfaction, mission and vision
statements, SWOT analysis, marketing research methodologies, environmental
scanning, defining target markets and diverse patron populations, segmentation,
implementation of services, public relations tools and evaluating marketing and
service results.
Delivery format:
The course will be conducted via the same technology used by the
Graduate School of Library and Information Science online
education program (LEEP). The course is totally asynchronous and uses the
Moodle Course Management System.
Technology Requirements: Participants will need a
reliable Internet connection via modem, ISDN, DSL, cable or other dedicated
connectivity. A 28.8 or higher speed modem and SLIP, PPP, or other TCP/IP
connectivity is required. Software requirements include a Java enabled Web
Browser, Real Player software, and Adobe Reader. Hardware requirements are: an
IBM compatible Pentium II or greater (at least 400mhz) with Windows
98/ME/2000/XP - or - Macintosh with OS 8 (or a more recent MacOS); 128MB RAM
memory and a color monitor with at least 800x600 resolution.
Registration
To enroll in this course, please complete this REGISTRATION FORM. If you have questions, contact Marianne Steadley,
217.244.2751 or steadley@illinois.edu.
